For those of you who have heard my permullet story, you know that my mom was super into the organic lifestyle back in the day. So lets's just say when it came to lunch no one wanted to trade me their white bread PB&J with Doritos for my alfalfa sprout on wheat with fig bars. #StillTraumatized. (really hoping this trade works out a little better than it did back then).

So maybe you've read my book, "Digital Persuasion" and you've been seeing your own incredible results using my PUB method. Yay!  Maybe you've even spent a day at the Social Media Spa. Maybe your organization has hired me to deliver a high-level keynote at your convention or create field training videos around "one to many" persuasive content. Yay, yay, yay.

Your success stories are #MyWhy so keep 'em coming please!

Now that you've mastered and trained your team on the social MARKETING basics, now it's time to show your team exactly how they can practically implement the PUB method when it comes to their social SELLING basics.

(social marketing = one to many)

(social selling = one to one) 

We're talking about that one to one persuasion power that you CAN'T see because it mostly takes place in what we call "dark social" or the exchanges that are private and not public.

Yep, their persuasive marketing posts have teed them up for their big chance to score a powerful sales conversation.

But exactly WHAT should your team be typing to move that person from "meh" to "more info please?"

who wants to  trade?